SUSHI-EXPRESS争鲜作为回转寿司领域的知名品牌，从台北起步布局全球商业版图，力邀DIR物向为品牌空间形象进行全新升级。此次北京合生汇品牌旗舰店的全面升级，成为争鲜品牌形象一次重大变革。
known brand in the field of rotary sushi, started from Taipei to layout the global business map, and invited DIR products to upgrade the brand space image. The comprehensive upgrade of Beijing Hesheng flagship store has become a major change in the brand image.
Compared with the traditional space mode in the past, brand upgrading is a modern space art with rich levels and great appeal. It is necessary to make the first breakthrough in the spatial layout, dismantle, reorganize and interact with the space, form the brand characteristics and new social scene mode, and form the space in the space through local semi-enclosed space. Different regions are cleverly connected to form a flexible, open and barrier-free communication scene, and establish a multi-dimensional communication environment, with freedom, restraint, sharing, solitude and fun release.
Multi-dimensional analysis of the current business development and people's behavior habits, new social space, to meet the consumption needs of different people, such as one person, two people or more people, and to form a new consumption terminal scene of urban life.
"Orchid Pavilion collection preface" said " there is a clear flow after the turbulence, around the belt, as the flowing water, list the second."A traditional custom later developed into an elegant thing of literati poetry and wine. Taking the flowing water and flowing water as the design concept, and the smooth curve connects the whole space, presenting the social space of" flowing water " in the new era.
The curve has a soft and flexible temperament, which is a symbol of vitality and vitality. It naturally and smoothly connects the flowing space full of human interest, connects the space and human interaction, and opens a new exploration with modern words, just like seeking elegance with visitors in the flowing mountains and streams.
With the cross channel as the design center point, resources at the entrance are integrated. The deconstruction and cutting of geometric forms are full of contemporary sense, forming visual impact. The orange light on the wall is prominent in the gray space and full of rhythm, so that it can be quickly captured by customers at any Angle of the cross channel.
Kuobata said, "I think most people's feelings for Mount Fuji may be a frank appreciation of beautiful things, so they are moved."To see the scenery, called the "new scenery".
There are light, scenery and flowing emotions, light Outlines the body, progressive level, form the rhythm, the hole in the harmony of light to obtain a coherent internal logic and order.
Nature is the gift of life, taken from the nature of nature, integrating the fresh brand color into the space, strengthen the fresh, energetic, healthy brand image, dynamic and static design combined to give the space more emotions, improve the brand recognition, but also inject the sense of atmosphere and story.
Breaking through restrictions, deconstruction blocks, recombinant interaction, and free sharing, people are freely distributed and combined in space, forming a social fun scene with unique IP attributes.
项目名称｜转圈儿界的爱马仕·争鲜品牌旗舰店
Project Name | SUSHI-EXPRESS Store
项目地址｜中国北京
Project Location |Beijing, China
项目面积｜200平方米
Project Area | 200㎡
竣工时间｜2022年10月
Completion Date | October, 2022
设计公司 | DIR物向文化
Design company | DIR DESIGN
设计主创 | 王 朋
Creator design | Wang Peng
设计团队 | 祝春元 于海涛 Charlene 黄辰 马晨涛
Design team | Zhu Chunyuan Yu Haitao Charlene Huang Chen Ma Chentao
DIR founder and creative director, and chief architect of Fuhua Travel, is committed to the integrated design of architecture, interior and landscape, space experience and IP brand incubation. He is good at realizing high value-added architectural space through business strategies and artistic creation.
DIR material grasps the dynamic trend of things from the culture, excavates the hidden potential of things, explores the necessary spiritual food with a pure way of life, and feels the new inspiration and infinite possibilities brought by life.
DIR to culture was founded in Beijing, China, is committed to architecture, interior and landscape of cultural creativity and design, to explore, rigorous, professional attitude, international vision, systematic project management and consulting resources system, practice space design of creative integration, through business strategy and space creation to achieve high value-added design works and new space experience.
