本帖最后由 soulroom 于 2020-4-16 15:46 编辑
中轴梦 丨 SR DESIGN宁感设计 Axis dream 丨 SR DESIGN
本案委托方为一家主力打造自主品牌“中国轴”的民营企业。中轴产品作为核心且精密的零部件，长期在新能源汽车及电器电机之中承担重要作用。但由于该产品属于传统的“中间产品”，缺乏亮丽的外观，如何在突出产品的同时保持空间的艺术感和趣味性，是本项目的重点难点。 The client of this case is a private enterprise that is mainly engaged in building its own brand “China Axis”. As the core and precise components, the central axis products have long played an important role in new energy vehicles and electrical motors. However, because the product belongs to the traditional "intermediate product" and lacks a beautiful appearance, how to maintain the artistic sense and interest of the space while highlighting the product is the key difficulty of this project.
功能性、美观性、创造性 Functionality, Aesthetics,Creativity 一般消费者并不常见到的中轴产品，对于行业企业及工匠来说，都是艺术品。将中轴组合成一个有规律的矩阵，在展示不同类型产品的同时，打造出了一个艺术装置，可以同时兼顾了产品展示功能、艺术性及科技感，让这些“低调”的核心部件，焕发出一种精致及精密的工业之美。以上下两个异形灯盘及展台作为映衬，进一步突出中轴矩阵的形式感。 The central axis products that are not commonly seen by consumers are art works for industry companies and artisans. Combine the central axes into a regular matrix, and at the same time display different types of products, create an art installation that can take into account the product display function, artistic and technological sense, and let these "low-key" core components shine. An exquisite and sophisticated industrial beauty. The above two different shaped lights and booths are used as a backdrop to further highlight the sense of form of the central axis matrix.
前瞻性Forward-looking 整体空间通过直线条形灯带的组合和排列，贯穿天花地面墙面，令空间更具科幻感、概念感和未来感。 虽然中轴是传统制造产品，但甲方在科研方面的创新及投入，让人预见到企业高速发展的路径。作为企业形象之门，展厅设计亦需要更前卫和科技感。 产品介绍及广告在展厅中起到重要作用，为了确保整体效果和风格的划一性，广告位置底板设置为原色不锈钢及黑色玻璃的组合，图文内容以半透明磨砂膜形式呈现。这样可以避免彩色广告画面对整体环境的影响，同时增强广告画面设计制作的便捷性和经济性。 The overall space is combined and arranged by straight strips of light, running through the ceiling wall to make the space more sci-fi, conceptual and futuristic. Although the central axis is a traditional manufacturing product, Party A's innovation and investment in scientific research can foresee the path of rapid development of the enterprise. As the door of corporate image, the design of the exhibition hall also needs a more avant-garde and technological sense. Product introduction and advertising play an important role in the exhibition hall. In order to ensure the overall effect and style uniformity, the bottom plate of the advertising position is set as a combination of primary color stainless steel and black glass, and the graphic content is presented in the form of a translucent frosted film. This can avoid the impact of the color advertising screen on the overall environment, and at the same time enhance the convenience and economy of the design and production of the advertising screen.
环保低碳 Environmentally friendly low carbon 项目效果虽然极具视觉冲击力，但其实在设计前端已经考虑到低碳环保的因素。因此项目的硬装造型相对简洁，主要是通过灯带及产品装置营造氛围，避免多余的造型增加建筑材料的使用和损耗，并且尽量使用环保建材。除了体现展厅的科技感未来感，环保性及经济性也是重要的设计考量因素。 Although the project has a very visual impact, in fact, the design front end has taken into account the factors of low carbon environmental protection. Therefore, the hard-wearing style of the project is relatively simple, mainly to create an atmosphere through the lamp belt and the product device, to avoid the excessive shape to increase the use and loss of the building materials, and to use environmentally-friendly building materials as much as possible. In addition to reflecting the sense of science and technology in the exhibition hall, environmental protection and economy are also important design considerations.
在中国“一带一路”以及“粤港澳大湾区”政策号召下，越来越多传统制造企业期望凭借契机实现转型升级，或从民族品牌踏上国际舞台。为配合国家及行业企业发展宏图，我们有义务贡献自己的专业力量。 Under the “The Belt and Road” and “Guangdong-Hong Kong-Macao Greater Bay Area” policies, more and more traditional manufacturing companies hope to go out. In order to cooperate with enterprises to realize the transformation and upgrading of traditional manufacturing and support national brands to embark on the international stage, we must make more efforts.
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